Alibaba
Video modelNewWan 3.0 is a video generation model in Alibaba Cloud's Wan family. It combines text, images, video, and audio in one creative process to help users produce longer short videos with sound. If an idea is only a sentence, begin by defining characters and settings through text. If you have brand images, movement examples, or reference audio, specify how each should contribute to the new video. This collaboration between multiple materials suits advertising production, game concepts, story scenes, and series that need to preserve a shared visual identity. Alibaba Cloud's official introduction emphasizes longer output in a single generation, native audio and video, consistency across shots, and the rendering of text, charts, and interface elements within the frame. Reference generation accepts images, video, and audio together, while image-to-video can be guided by an opening frame. Text-to-video suits ideas without existing material, allowing a starting point to be chosen according to what is available. For greater control, identify whether each reference should influence characters, settings, movement, or audio. After generation, review narrative continuity, text accuracy, and the coordination of sound and visuals.
Use images for characters and settings, video for movement, and audio for rhythm or sound direction.
Generate clips up to 30 seconds long, with optional audio generation.
Reference generation helps preserve characters, objects, and visual style when changing scenes.